{"id":678,"date":"2022-08-14T05:01:00","date_gmt":"2022-08-13T20:01:00","guid":{"rendered":"https:\/\/schaffle.com\/?p=678"},"modified":"2022-08-19T05:43:19","modified_gmt":"2022-08-18T20:43:19","slug":"%e3%83%97%e3%83%ad%e3%82%b8%e3%82%a7%e3%82%af%e3%83%88%e3%81%a7%e4%b8%80%e7%95%aa%e6%a5%bd%e3%81%97%e3%81%84%e6%ae%b5%e9%9a%8e%ef%bc%9d%e3%83%97%e3%83%ad%e3%83%a2%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3","status":"publish","type":"post","link":"https:\/\/schaffle.com\/?p=678","title":{"rendered":"\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3067\u4e00\u756a\u697d\u3057\u3044\u6bb5\u968e\uff1d\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3"},"content":{"rendered":"<h3>\u3053\u3093\u306b\u3061\u306f\u3002\u30aa\u30d5\u30a3\u30b9\u8b1d\u5e9c\u793c\u306e\u963f\u90e8\u3067\u3059\u3002<\/h3>\n<h3>1\u5e74\u307b\u3069\u524d\u306e\u8a71\u3057\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u6628\u79cb\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u5148\u3067\u65b0\u305f\u306b\u4eba\u9593\u30c9\u30c3\u30af\u3092\u306f\u3058\u3081\u308b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c\u306f\u3058\u307e\u308a\u307e\u3057\u305f\u3002\u30e1\u30cb\u30e5\u30fc\u3065\u304f\u308a\u3084\u91d1\u984d\u306e\u6c7a\u5b9a\u3001\u30b7\u30b9\u30c6\u30e0\u306e\u9078\u629e\u306a\u3069\u3068\u3044\u3063\u305f\u3053\u3068\u3092\u304a\u3088\u305d\u534a\u5e74\u307b\u3069\u304b\u3051\u3066\u7a4d\u307f\u91cd\u306d\u3001\u30b9\u30bf\u30fc\u30c8\u3057\u305f\u4eba\u9593\u30c9\u30c3\u30af\u90e8\u9580\u3002\u4eca\u56de\u306eBlog\u306f\u3001\u3053\u306e\u3068\u304d\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3067\u884c\u308f\u308c\u305f\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u8b70\u8ad6\u306b\u3064\u3044\u3066\u66f8\u3044\u3066\u307f\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/h3>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<h2>\u25bd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\uff14P<\/h2>\n<h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u8003\u3048\u308b\u3068\u304d\u3001\uff14\uff30\u3068\u3044\u3046\u6709\u540d\u306a\u8981\u7d20\u304c\u3042\u308a\u307e\u3059\u3002Product\uff08\u88fd\u54c1\uff09\u3001 Price\uff08\u4fa1\u683c\uff09\u3001 Place\uff08\u5834\u6240\uff09\u3001 Promotion\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09\u306e\u982d\u6587\u5b57\u304b\u3089\u3001\uff14\uff30\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/h3>\n<h3>place\u306f\u691c\u8a3a\u8eca\u3068\u3044\u3046\u624b\u6bb5\u3092\u4f7f\u3046\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u304c\u3001\u4e88\u7b97\u306e\u95a2\u4fc2\u3082\u3042\u308a\u3053\u308c\u306f\u898b\u9001\u3089\u308c\u3001\u3059\u3067\u306b\u3042\u308b\u75c5\u9662\u3068\u3044\u3046\u5834\u6240\u306e\u307f\u3067\u884c\u3046\u3053\u3068\u304c\u6c7a\u307e\u308a\u307e\u3057\u305f\u3002<\/h3>\n<h3>Product\u306f\u88fd\u54c1\uff1d\u30b5\u30fc\u30d3\u30b9\uff1d\u30e1\u30cb\u30e5\u30fc\u3068\u7f6e\u304d\u63db\u3048\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u3082\u5341\u5206\u8b70\u8ad6\u304c\u884c\u308f\u308c\u3001\u5404\u30b3\u30fc\u30b9\u3067\u884c\u3046\u691c\u67fb\u9805\u76ee\u3092\u3064\u304f\u308a\u8fbc\u3093\u3067\u304d\u307e\u3057\u305f\u3002<\/h3>\n<h3>Plice\u306b\u3064\u3044\u3066\u3082\u5e02\u5834\u8abf\u67fb\u306e\u3046\u3048\u8b70\u8ad6\u3092\u91cd\u306d\u3066\u3001\u5024\u6bb5\u304c\u6c7a\u307e\u308a\u307e\u3057\u305f\u3002<\/h3>\n<h3>\u3042\u3068\u306f\u3044\u3088\u3044\u3088Promotion\u3002\u3053\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u3044\u3046\u306e\u3092\u8003\u3048\u308b\u6642\u9593\u304c\u4e00\u756a\u697d\u3057\u3044\u30d5\u30a7\u30fc\u30ba\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u4ee5\u4e0b\u3067\u306f\u3001\u3053\u306e\u30d7\u30ed\u30e2\u2015\u30b7\u30e7\u30f3\u3092\u8003\u3048\u308b\u969b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u6574\u7406\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/h3>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-680\" src=\"https:\/\/i0.wp.com\/schaffle.com\/wp-content\/uploads\/2022\/08\/%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0P-1.jpg?resize=640%2C360&#038;ssl=1\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/i0.wp.com\/schaffle.com\/wp-content\/uploads\/2022\/08\/%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0P-1.jpg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/schaffle.com\/wp-content\/uploads\/2022\/08\/%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0P-1.jpg?resize=300%2C169&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>\u25bdAIDMA\u306f\u3082\u3046\u53e4\u3044\uff1f<\/h2>\n<h3>AIDMA\u3068\u3044\u3046\u30e2\u30c7\u30eb\u304c\u3042\u308a\u307e\u3059\u3002<\/h3>\n<h3>Attention\uff08\u6ce8\u610f\uff09\u2192 Interest\uff08\u8208\u5473\uff09\u2192 Desire\uff08\u6b32\u6c42\uff09\u2192 Memory\uff08\u8a18\u61b6\uff09\u2192Action\uff08\u884c\u52d5\uff09\u3068\u3044\u3046\u6bb5\u968e\u3092\u8e0f\u3093\u3067\u4eba\u306f\u8cfc\u8cb7\u884c\u52d5\u3092\u8d77\u3053\u3059\u3001\u3068\u3044\u3046\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u5fc3\u7406\u3092\u30e2\u30c7\u30eb\u306e\u3053\u3068\u3092\u3044\u3044\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u306b\u3042\u305f\u3063\u3066\u306f\u3001\u3053\u306eAIDMA\u306b\u5f53\u3066\u306f\u3081\u306a\u304c\u3089\u65b9\u6cd5\u3092\u7df4\u3063\u3066\u3044\u304f\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\u3002<\/h3>\n<p>&nbsp;<\/p>\n<h3>Attention\uff08\u6ce8\u610f\uff09\u306f\u3001\u76f8\u624b\u306e\u6ce8\u610f\u3092\u5f15\u304f\u6bb5\u968e\u3067\u3059\u3002\u3069\u306e\u3088\u3046\u306b\u76f8\u624b\u306e\u6ce8\u610f\u3092\u5f15\u304f\u304b\u3001\u306b\u3064\u3044\u3066\u8003\u3048\u307e\u3059\u3002\u3053\u306e\u3068\u304d\u3001Product\u3084Price\u304c\u8208\u5473\u3092\u5f15\u304f\u306b\u5024\u3059\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3053\u3068\u306f\u5f53\u7136\u306a\u306e\u3067\u3001AIDMA\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\uff14\uff30\u3092\u57fa\u790e\u3068\u3057\u3066\u3001\u5c55\u958b\u3059\u308b\u30e2\u30c7\u30eb\u3067\u3042\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002\u3069\u306e\u3088\u3046\u306b\u6ce8\u610f\u3092\u5f15\u304f\u304b\u3002\u8ca9\u4fc3\u30b0\u30c3\u30ba\u3092\u8003\u3048\u308b\u3053\u3068\u3001\u8a34\u6c42\u65b9\u6cd5\uff08\u7d19\u5a92\u4f53\u3001\u96fb\u5b50\u5a92\u4f53\u3001SNS\uff09\u3001\u306a\u3069\u304c\u6700\u521d\u306e\u30d5\u30a7\u30fc\u30ba\u3002\u3067\u3042\u308a\u3001\u3044\u308f\u3086\u308b\u300c\u8a8d\u77e5\u300d\u306e\u6bb5\u968e\u3067\u3059\u3002<\/h3>\n<h3>\nInterest\uff08\u8208\u5473\uff09\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u8208\u5473\u3092\u3082\u3063\u3066\u3082\u3089\u3046\u5de5\u592b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002Interest\u304b\u3089Memory\u306e\u30d5\u30a7\u30fc\u30ba\u306f\u3044\u308f\u3070\u300c\u611f\u60c5\u300d\u306e\u6bb5\u968e\u306b\u3042\u308a\u307e\u3059\u3002\u305d\u306eProduct\uff08service)\u306b\u3088\u3063\u3066\u53d7\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u5229\u76ca\uff08\u30e1\u30ea\u30c3\u30c8\uff09\u3001\u3068\u304f\u306b\u9867\u5ba2\u304c\u307e\u3060\u6c17\u304c\u3064\u3044\u3066\u3044\u306a\u3044\u30e1\u30ea\u30c3\u30c8\u3092\u6d88\u8cbb\u8005\u306b\u8a34\u3048\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u76f8\u624b\u306e\u8208\u5473\u3092\u5f15\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/h3>\n<p>&nbsp;<\/p>\n<h3>Desire\uff08\u6b32\u6c42\uff09\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u9867\u5ba2\u306e\u6b32\u6c42\u3092\u6e80\u305f\u3059\u3088\u3046\u306a\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u3001\u3053\u306e\u6b32\u6c42\u306b\u5f37\u304f\u8a34\u3048\u304b\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u6d88\u8cbb\u8005\u306bMemory\uff08\u8a18\u61b6\uff09\u3055\u308c\u308b\u3001\u3068\u3044\u3046\u30d7\u30ed\u30bb\u30b9\u3092\u7d4c\u3066\u3044\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/h3>\n<h3>\u4e0a\u8a18\u306e\u3088\u3046\u306a\u3001\u8a8d\u77e5\u30fb\u611f\u60c5\u3068\u3044\u3046\u6bb5\u968e\u3092\u7d4c\u3066\u3001\u6d88\u8cbb\u8005\u306f\u884c\u52d5(Action)\u306b\u79fb\u308b\u3001\u3068\u3044\u3046\u306e\u304cAIDMA\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/h3>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-679\" style=\"font-weight: bold; font-style: italic;\" src=\"https:\/\/i0.wp.com\/schaffle.com\/wp-content\/uploads\/2022\/08\/pixta_24756146_S.jpg?resize=640%2C497&#038;ssl=1\" alt=\"\" width=\"640\" height=\"497\" srcset=\"https:\/\/i0.wp.com\/schaffle.com\/wp-content\/uploads\/2022\/08\/pixta_24756146_S.jpg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/schaffle.com\/wp-content\/uploads\/2022\/08\/pixta_24756146_S.jpg?resize=300%2C233&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-size: 14px; font-style: italic;\">Marketing Pricing Price Promotion Value Concept<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>\u25bd\u30e2\u30c7\u30eb\u306e\u8272\u3005\uff1c\u5b9f\u8df5<\/h2>\n<h3>\u79c1\u306fAIDMA\u30e2\u30c7\u30eb\u304c\u306a\u3093\u3060\u304b\u4e00\u756a\u3057\u3063\u304f\u308a\u304f\u308b\u306e\u3067\u3059\u304c\u3001\u3053\u308c\u4ee5\u5916\u3067\u3082AIDA\u30e2\u30c7\u30eb\u3084AIDAS\u30e2\u30c7\u30eb\u306a\u3069\u304c\u63d0\u5531\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/h3>\n<h3>\u3053\u308c\u306f\u305d\u308c\u305e\u308c\u3001<br \/>\nAIDA=A(Attention),I(Interest),D(Desire),A(Action)<br \/>\nAIDAS=A(Attention),I(Interest),D(Desire),A(Action),S(Satisfaction)<br 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